This paper analyzes, from socioepistemological vision, how variational language is used in the informative discourse. It is assumed that, in the processing of the information disseminated in newspapers, there are certain social practices in which the common citizen who reads the newspapers built (or rebuilt) mathematical knowledge. The variational language present in the informative discourse is used by the common people or professionals for practical purposes: to make decisions, to regulate his conduct or to solve social problems of life daily. Hence the need for elaborate explanations to account for how "live" this kind of mathematical knowledge so it can contribute to the redesign of school mathematical discourse.
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